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Please Fashion Dubai, Please Fashion in U.A.E, Please Italian Fashion, Please Fashion Arrives, Middle East Fashion, Please Fashion 2015



Please Fashion

PLEASE, the Italian contemporary fashion brand opens its first Middle Eastern store in Dubai’s Mercato Mall.

For all Middle East, the fashion-­‐retailing arm of Forall Confezioni Group, brings the Italian PLEASE fashion brand to the Middle East by opening a store in the Mercato Mall. Widely known by the European fashionistas, Please distinguishes itself through a multiplicity of women’s collections for everyday, characterized by a vintage look with dynamic, fashionable and evolving style for chic young women.

Please Fashion

“We are delighted and excited to launch PLEASE in the region,” said Visha Stubbs, Retail Operations Manager at Forall Middle East. “PLEASE is an entirely Italian fashion brand dedicated to continuous research on new trends, fitting models and unique colors giving it the reputation of ʹ′firstʹ′ on its markets,” she continued. Denim, cotton, linen, viscose and leather are only a few of the materials featured in the wide offer of Please jeans, tops, dresses, skirts, T-­‐shirts and overalls. Items are identified through their trendy vintage “used” look.

PLEASE is proud of producing locally in Italy starting from design through cut and wash. “The brand counts on valuable collaboration of lots of traditional workshops in Emilia-­‐Romagna, Veneto, Marche and Tuscany, and truly owns its philosophy ʹ′Made in Italy, made with the heartʹ′,” Stubbs said. Together with style and taste, the strength of PLEASE lies in the speed of design and production. Only four weeks pass from the time of the item conception until its realization. “Creativity and quality make it possible to constantly produce new models in order to meet the market’s demands and increase the value of the fashion business,” Stubbs explained.

Please Fashion

Established in 1993 by Emilia Giberti and Adriano Aere, PLEASE has won the hearts especially in Europe with numerous sales points within multi brand shops. The first store in the region is situated on the ground floor of the Mercato mall and stretches on a 90m2 surface presenting the SS15 trendy collection. “As an Italian community mall. Mercato mall makes a great home for PLEASE with its piazzas and quaint cafes, and a glamorous starting point for the brand in the region,” Stubbs concluded.

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