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LIU JO IN DUBAI, Liu Jo Mercato Mall, Liu Jo Opens at Mercato, Liu Jo Fashion, Liu Jo Italian Fashion, Liu Jo in U.A.E



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LIU JO OPENS A NEW STORE IN DUBAI

LIU JO



The Italian fashion label Liu Jo strengthens its position on the Emirati market by opening a new store in Dubai’s Mercato Mall.

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After store openings in the Dubai Mall in 2008 and in The Galleria in Abu Dhabi in 2013, the new store in Dubai’s Mercato Mall marks Liu Jo’s third opening in the United Arab Emirates. The glamorous store is situated on the ground floor of the mall and stretches on a 100m2 surface presenting the SS15 collections of Liu Jo and Liu Jo Jeans. The store outlook continues Liu Jo’s Gold Concept that was first introduced in the Emirati flagship store’s reopening in the Dubai Mall last autumn. Created by the Italian design studio Fabio Caselli Design, the Gold Concept for Liu Jo combines luminosity, transparencies and extra fine materials, creating luxurious, feminine and snug spaces. The alternation between gold, steel and wood, and the presence of semi-­‐transparent screening contributes to creating balanced subdivisions between different shopping areas. The brilliant use of lighting creates seductive 3D effects and special atmospheres that work their spell on even the most demanding visitors.

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“This opening confirms our desire to grow in the Emirates,” said Visha Stubbs, responsible for Liu Jo’s operations and brand in the U.A.E. “As an Italian community mall with piazzas and quaint cafes, Mercato makes a great new home for Liu Jo and allows us to reach new consumer segments,” she continued.

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Since its foundation in 1995, the Italian prêt-­‐a-­‐porter fashion label Liu Jo has fast expanded internationally with over 6,000 points of sale in Europe and over 100 points of sale in Asia and the Middle East. In 2014, the company registered a turnover of $281 million. In addition to the renowned fashion lines, Liu Jo recently expanded its lifestyle concept with Liu Jo Eyewear and Liu Jo Fragrance.

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