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ELIE SAAB Fragrance, ELIE SAAB Perfum, ELIE SAAB Dubai Perfum, ELIE SAAB New Perfume, ELIE SAAB 2016



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ELIE SAAB LE PARFUM

ELIE SAAB LE PARFUM



An artisan of the sublime and a sculptor of light, for his first fragrance, Elie Saab invented a world of absolute femininity, with a unique promise: to bring the exceptional into the everyday life of every woman.

Today, he expresses his vision in the new ELIE SAAB Le Parfum film. A new opus which, far from breaking with the codes of the first campaign, revisits them in a new décor and with a new face.

A surreally beautiful woman walks across a city, draped in a dress as ethereal as the trail of a perfume. Majestic and radiant, she walks the city, making her way from shadow to light. Up to an urban bridge, turned into a light-drenched catwalk by her allure. Resplendent.

This urban princess is the sublime Toni Garrn, who literally sets the screen on fire. A favourite model of Elie Saab’s, the young German supermodel will become the face of the new ELIE SAAB Le Parfum campaign in 2016. For the occasion, Toni Garrn wears a one-off dress designed especially for the film, a breeze of gossamer silk with an extraordinary train, in a shade of blush as tender as a petal…

Authored by the celebrated Italian fashion photographer Mario Sorrenti – who launched Kate Moss’s career – the new ELIE SAAB Le Parfum campaign is produced by Publicis Et Nous.

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